In March 2000, Comedy Central expanded the World of South Park site to include additional programs. The site was redesigned to accomodate the browser-based "Viewer" version of the Palace software, and over the next 9 months more than a dozen rooms were added to the site. The new rooms represented two new series airing on Comedy Central (now cancelled): The Upright Citizens Brigade and Strip Mall starring Julie Brown.
The World of South Park (aka "The South Park Palace") came online in 1997 as part of the Comedy Central website, launching simultaneously with the television debut of the soon-to-be hit series. Beginning with a mere 30 sets and a fanbase of zero, the award-winning site grew over the next three years to include over 200 graphical locations from America's favorite Colorado mountain town.
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"Personality is a persona, a mask. The world is a stage, the self a theatrical creation... Personality is not innate, but acquired. Like a mask, it is a thing, a fetish, a fetishistic object or commodity."