Interactive Worlds & Immersive Obsessions
As If Productions
The commercial studio of interactive pioneer Tod Foley
Website Development & Technical Support
Your website is an important part of your public image. Let’s give it custom functionality, and make sure it looks great on all viewing devices.
Games & Virtual Worlds
We design and develop original Interactive Games, Settings, Scenes, Models, and Virtual Environments for both general and adult audiences, in all mediums.
Character Design & Avatar Art
From custom PFPs and branded avatars to fully-realized game characters, we’ll help bring your alt.self to life.
Design Documentation
We offer comprehensive documentation for complex projects, from discovery and outlining to project design docs and user manuals.
Order Your Website
As If specializes in the weird and the unique. If you want a cookie-cutter template site, you’ll be happy with our competitors. What we do is custom. Boutique. Bespoke.
Order Your Character
Custom PFPs, digital avatars, game characters and adult entertainers: we design consistent characters with discernible personalities.
Request Edits or Analysis
From games to software, from fictional worlds to technical instructions, a quality product begins with quality writing. Let’s get it down and punch it up.
Book a Consultation
I’m Tod Foley. My experience spans the range of interactive mediums, from tabletop games and theatrical productions to online worlds and virtual realities. Ask Me Anything.
Dynamic Websites
- Web Presence
- Online Sales
- Content Directories
- Interactive Media
Engaging Games
- RPGs & LARPs
- Virtual Worlds
- Live Online Events
- Web Games & Puzzles
Artistic Creations
- Character Design
- Digital Avatars
- Custom PFPs
- Photobashing
Innovative Systems
- Custom Plugins
- Data Integration
- Hybrid Systems
- Gamification
Interactive Worlds & Immersive Obsessions
As If Productions is the web studio of Tod Foley, specializing in the development of custom interactive systems.
Founded in 1991, AIP has designed and produced immersive websites, virtual worlds, roleplaying games, CD-ROM games, LARPs and live interactive events for clients including Comedy Central, 20th Century Fox Films, Sony/Epic Records, Times-Mirror Magazines, Walt Disney Records, Revelations Entertainment, Iron Crown Enterprises, and The WELL. No matter what type of interactive system you have in mind, we’re here to bring it to life.
The Art and Science of Interactive Fiction
Art
At the heart of every immersive experience lies captivating artistry, which is why we design each piece we create — from enchanting character designs to breathtaking landscapes — to resonate with the essence and symbolism of the story it serves. Whether it’s the bold environment of a roleplaying game or a unique character for a playful experience, our passion for art transforms visions into realities, inviting players and users alike to embark on unforgettable journeys.
Science
Where creativity meets innovation, our approach is to harness cutting-edge technology and push it to its limits in support of interactive storytelling. We fuse mechanics with system design and game theory, working closely with artists and writers to build flexible systems that support complex interactions. Whether optimizing algorithms for AI companions or exploring new realms of gamification, our commitment to the Science of Interactive Fiction fuels every endeavor, ensuring our works are not only technically impressive but emotionally captivating.
Interactive
In a virtual environment, every click, swipe, and decision creates a beat in a unique narrative. With this in mind, we craft engaging user experiences that invite users to delve deeper into the space. Through intuitive interface design, narrative integration, and responsive mechanics, we provide interactions that feel natural and informative. From tabletop simulations to lively websites, we thrive on developing innovative ways for audiences to connect, explore, and engage.
Fiction
From the emergent plot of an interactive novel to the unique flow of an advertising campaign, words and design elements must be carefully selected to present a clear and consistent “story” for the user to relate to. Stories are the threads that weave whole realities together, and we dedicate our imaginative powers to spinning narratives that captivate and motivate. Collaborating closely with artists and clients, we create a cohesive context in which the story comes alive.
Founded in 1991 for the HyperTheater LARP “Ghosts in the Machine” (CyberArts III), As If Productions has been at the forefront of digital innovation since the internet was text-only, dedicated to crafting bespoke interactive systems, captivating games, dynamic websites, and unique interactive art pieces. Our mission is to empower small businesses and progressive entertainers with the cutting-edge digital solutions that resonate with their audiences, all while maintaining our distinct counterculture ethos.
What Our Clients Say
“As If Productions transformed my online presence with a beautiful website that truly reflects the spirit of my work. Tod’s creativity and attention to detail are unmatched.”
Mary Lou Anderson
Founder, Spirit & Serve
“Tod handled matters with extreme professionalism, and was hands-on and very helpful. It was a pleasure to work with him, and I hope to again in the future.”
Mark Abrams
Lead Designer, Elthos Game System
Join Our Creative Journey
Got an idea no one’s ever seen before? We love those. Partner with As If Productions to bring your vision to life with our unique blend of creativity and technical expertise.