Discover the Story Behind Our Creations
Interactive Worlds and Immersive Obsessions
Explore the journey of As If Productions, pioneers of unique interactive experiences since 1991.
Our Journey
Founded in 1991 for the production of the HyperTheater LARP “Ghosts in the Machine” (CyberArts III), As If Productions has been at the forefront of digital innovation since the internet was text-only, crafting bespoke interactive systems, captivating games, dynamic websites, and unique interactive art pieces.
Our mission is to empower small businesses and progressive entertainers with the cutting-edge digital solutions that push conceptual envelopes and resonate with modern audiences, all while maintaining a distinctive counterculture ethos. Moving easily across mediums, we deliver new forms of interactive weirdness wherever we go.
Interactive Worlds
Trace the evolution of As If Productions from its humble beginnings to its current status as a veteran of the digital creative industries.
1986
Roleplaying Game Design
Tod’s work for RPG publishers Iron Crown Enterprises in the 1980s led to one of their most popular games: “CyberSpace” (1989).
Roleplaying Game Design & Theory continues to influence AIP’s work to the present day.
1991
Founding of As If Productions
As If Productions was officially established for the production of “Ghosts in the Machine” (Cyberarts III, 1992), an 8-hour theatrical LARP that set the stage for a new wave of digital artistry and experimental innovation.
1993
Interactive CD-ROM Games
Tod designed the “Ocean Voyager” CD-ROM game in 1993 for publisher Judson Rosebush, entering the PC gaming industry with this Smithsonian Award-Winning game for Times-Mirror Magazines; the first of 6 CD-ROM games for various publishers.
1996
Virtual Worlds & Online Communities
In what began as a documentation project for ThePalace chat server (a product of Intel), we soon became developers of virtual worlds for clients such as Comedy Central and Epic Records, and taking home a 1999 GII Award for “The World of South Park.”
2000
Web 2.0 & Web Development
After the Dotcom crash left many online companies struggling to get by, we expanded our services to include state-of-the-art website development, ecommerce and technical support, for clients like Dr Susan Love and Queen Latifah.
2023
Augmenting Creativity with Artificial Intelligence
Today, the integration of AI augmentation and digital art into our workflow enables us to offer our clients a limitless blend of aesthetics and complex functionality — at low cost.
Immersive Obsessions
Founded in 1991, As If Productions began as a small studio with a big vision: to transform the digital landscape through creativity and innovation brought in from other fields.
Our mission is to deliver bespoke interactive systems, games, and websites that resonate with counterculture vibes, empowering small businesses and progressive artists to stand out in the digital world.
With over three decades of experience, we have honed our craft in developing immersive digital experiences. Our commitment to innovation and quality has positioned us as leaders in the field, continually pushing the envelope to create art that captivates and engages.
- audio & video editing
- blogs & presence sites
- custom software
- documentation
- game design
- graphic art
- interactive fiction
- live online events
- music & audio engineering
- online communities
- roleplaying games
- systems administration
- virtual environments
- websites & web apps
What Our Clients Say
“The As If team transformed lyrical visions into reality with creativity and technical expertise. Tod’s work is nothing short of f’ing magic!”
Tod delivered custom solutions that perfectly fit our brand’s unique needs, over and over again. His dedication is unmatched.”
“Working with Tod was always a delight. His interactive presentations brought new ideas to life in ways few people could imagine.”
“Their innovative approach and attention to detail helped elevate our online presence. We couldn’t be happier!”