In March 2000, Comedy Central expanded the World of South Park site to include additional programs. The site was redesigned to accomodate the browser-based "Viewer" version of the Palace software, and over the next 9 months more than a dozen rooms were added to the site. The new rooms represented two new series airing on Comedy Central (now cancelled): The Upright Citizens Brigade and Strip Mall starring Julie Brown.
The World of South Park (aka "The South Park Palace") came online in 1997 as part of the Comedy Central website, launching simultaneously with the television debut of the soon-to-be hit series. Beginning with a mere 30 sets and a fanbase of zero, the award-winning site grew over the next three years to include over 200 graphical locations from America's favorite Colorado mountain town.
In 1999 AIP worked with Canadian rockers I Mother Earth to create their unique interactive environment for online events and fan chats. To help introduce the band to American audiences, AIP and CHART Magazine produced an online chat and trivia game at The Palace Arena, featuring prize giveaways from PUMA and a live interview with the band.
Designed as an online hangout for fans of Sony recording artist Macy Gray, the We Ours club was a 24-hour online groove spot where you could chill with your best friends, meet new ones, or just hang out in the corner, people-watching (avatar-watching) all night long. Featuring samples from Macy Gray's smash hit debut album 'On How Life Is', with Art Direction by Fullerene and 'Freaky' Avatars by Phillip Gibson.
In mid-1997, As If Productions built KoRn KoRner for the then-unknown Sony recording artists KoRn. Working closely with the band’s singer/lyricist Jonathan Davis, the AIP team created a dark and forboding world that became one of the most popular graphical environments on the internet, and co-hosted a series of infamous internet broadcasts known as KoRn’s After School Specials (www.korntv.com).
In 1996, AIP teamed up with Global Doghouse and producers at Revelations Entertainment to produce a popular online version of the Capulet’s Masquerade Ball for the online promotional campaign of 20th Century Fox Film’s Romeo + Juliet.
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"There are no exact directions. There are probably no directions at all. The only things that I am able to recommend at this moment are a sense of humour; an ability to see the ridiculous and the absurd dimensions of things; an ability to laugh about others as well as about ourselves; a sense of irony and of everything that invites parody in this world."