"The extreme and pervasive tactility of the new electronic environment results from a mesh of pervasive energy that penetrates our nervous system incessantly."
Born: 21 July 1911, Alberta, Canada.
Background: McLuhan studied English literature at Manitoba and Cambridge. In 1946 he made professor at St. Michael's College in Toronto, and in 1963 he was appointed director of the University of Toronto's Centre for Culture and Technology.
Works: The Gutenberg Galaxy (1962), Understanding Media (1964), The Medium is the Message (with Quentin Fiore, 1967), Counter-Blast (1970).
Lesson: Schizophrenia may be a necessary consequence of literacy.