As If Productions (AIP) is the studio of writer, publisher, game designer & programmer Tod Foley, specializing in game design, web development and interactive systems.
Founded in 1991, AIP has developed immersive websites, virtual worlds, roleplaying games, CD-ROM games, viral marketing and live promotional events for clients including Comedy Central, 20th Century Fox Films, Sony/Epic Records, Times-Mirror Magazines, Walt Disney Records, Revelations Entertainment, Iron Crown Enterprises, The WELL and The Electronic Cafe International. No matter what type of interactive system you have in mind, we're here to bring it to life - from design and development to webhosting and support.
The word "Interactive" has been applied to virtually everything, from electronic toys to sophisticated works of tech-art. But what exactly is "Interactivity"? The computer has been described as "an interactive tool". But if I pick up a hammer and feel its weight in my hand, am I not interacting with the tool?
This morning, ignoring the slackers on the panhandle of this revolting cesspool of a city, stepping over the druggie bums while hurrying to digital servitude in order to pay off my future self for my present home entertainment system, I took a sip of my Starbuck's and felt some small, unexpected mass strike my tongue - a bug.
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