Faced with a 24-hour deadline, the Apparel News team wished to dynamically override the contents of the Flash movie on their home page. AIP added a custom control panel to the administrative area of the website allowing them to swap out graphics on the fly, creating any promotional links they need, whenever they need them.
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"Our culture is not real, it is artificial and far from the natural instincts of the earth, to survive in it one has to develop an artificial self, and this personality, this persona, this mask, hides from the world our inner truth."