Faced with a 24-hour deadline, the Apparel News team wished to dynamically override the contents of the Flash movie on their home page. AIP added a custom control panel to the administrative area of the website allowing them to swap out graphics on the fly, creating any promotional links they need, whenever they need them.
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"The object of the world of ideas as a whole is not the portrayal of reality - this would be an utterly impossible task - but rather to provide us with an instrument for finding our way about more easily in the world."